對(duì)于大多數(shù)傳統(tǒng)企業(yè)而言，玩互聯(lián)網(wǎng)營(yíng)銷(xiāo)要么打開(kāi)電子商務(wù)平臺(tái)，要么建立一個(gè)網(wǎng)站。很多網(wǎng)站公司都建議企業(yè)建立營(yíng)銷(xiāo)類(lèi)型網(wǎng)站，那有什么用呢？

關(guān)于營(yíng)銷(xiāo)類(lèi)型網(wǎng)站有很多說(shuō)法，其中較受歡迎的是營(yíng)銷(xiāo)類(lèi)型網(wǎng)站更有利于營(yíng)銷(xiāo)推廣，這更有利于SEO優(yōu)化，更有利于沈陽(yáng)微信小程序

目前，公司營(yíng)銷(xiāo)類(lèi)型網(wǎng)站的建設(shè)主要是基于高大的，中小企業(yè)老板也喜歡看看高在上的網(wǎng)站，但網(wǎng)站營(yíng)銷(xiāo)是一個(gè)問(wèn)號(hào)。

我們知道建站是非常容易的。在過(guò)去，企業(yè)主認(rèn)為構(gòu)建網(wǎng)站會(huì)有流量并等待客戶(hù)。后來(lái)，我發(fā)現(xiàn)我還是要競(jìng)標(biāo)，做SEO優(yōu)化，自己做營(yíng)銷(xiāo)推廣，最后導(dǎo)致大多數(shù)中小企業(yè)從車(chē)站看網(wǎng)站是顯示器。

如今，營(yíng)銷(xiāo)類(lèi)型網(wǎng)站已成為每個(gè)人的熱點(diǎn)。營(yíng)銷(xiāo)網(wǎng)站真的很棒嗎？事實(shí)上，我們發(fā)現(xiàn)大多數(shù)營(yíng)銷(xiāo)類(lèi)型網(wǎng)站都有三個(gè)特征：

整個(gè)網(wǎng)站主頁(yè)看起來(lái)很高：我不知道我是否認(rèn)為它是一家上市公司。整個(gè)網(wǎng)站主頁(yè)看起來(lái)非常高端，特別是圖片非常漂亮。

優(yōu)勢(shì)和賣(mài)點(diǎn)都呈現(xiàn)：公司簡(jiǎn)介和企業(yè)文化，我們公司的十大優(yōu)勢(shì)，客戶(hù)選擇我們的原因，我們的合作案例（合作伙伴），整個(gè)網(wǎng)頁(yè)都是自夸。

Home ten screen eight screen is normal: a normal enterprise 網(wǎng)站 two screens or three screens is quite good, a lot of simple 網(wǎng)站 only one screen. But most of the so-called marketing type 網(wǎng)站 ten screen eight screen is normal, as a user you are willing to slide the mouse to browse?

Xiao Bian reminds the SME boss that if you find the marketing type 網(wǎng)站 made by the website company, these three characteristics are basically a failure. This kind of so-called marketing type 網(wǎng)站 is basically a pit, do not believe that everyone to see this station company, their SEO optimization is not good, they can not do network marketing promotion (usually by phone, strange visits in the new mining Customers, some of the website companies have made paid advertisements).

Is there any use for enterprise Internet marketing to build marketing type 網(wǎng)站? As for the so-called marketing type 網(wǎng)站 made by more than 90% of the website companies, it is useless. Xiao Bian believes that the real marketing type 網(wǎng)站 should have the following characteristics:

Authority and profession: the authority of the company itself (brand on the Internet), 網(wǎng)站 content professional (at least than consumer professional).

Solving consumer problems: If a 網(wǎng)站 can't solve the consumer problem, then this 網(wǎng)站 is basically worthless. For most consumers, it will definitely close the next one.

About contact information: The contact information of enterprises is as diverse as possible, whether it is QQ, Weibo, 微信 or mobile phones.

The real marketing type 網(wǎng)站 is that consumers persuade themselves to leave contact information (or directly add our contact information), and even take the initiative to consult us (rather than constantly popping up the window). Xiaobian reminds SME owners that the establishment of a station is actually only a small part of the factor, the important thing is the content of 網(wǎng)站, the company's network marketing promotion.

Source: A5 Venture Network